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Divine Flooring CEO Carlos Soares jumps in playhouse lottery pool designed and built by Calbridge Homes for the 2022 Barley & Smoke charity fundraising event
Finding Hope in Adversity

August 24, 2023

Local businessman Carlos Soares is the man behind the vision for Barley & Smoke. In 2000, while his wife Tammy is pregnant with their first child, he receives the devastating news that he has stage 3 cancer. With his loving father by his side at the cancer clinic, he is overwhelmed with emotion - he has pelvic carcinoma and the tumour is the size of a football. He is too young to go - he has a new son on the way and can't leave his young wife to raise a child on her own. Determined to overcome this setback with every fibre of his being, he undergoes life-saving surgery and several rounds of chemotherapy. With his mind and spirit focused on recovery, Carlos becomes cancer free. His journey motivates him to help others battling cancer, especially children.

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attendees in the VIP lounge at the annual Barley & Smoke charity event toasting their cups of Caesar cocktails
Local Breweries & Restaurants Compete in Barley & Smoke to Raise Funds for Children with Cancer

August 24, 2023

On Saturday, August 26 from 3:00 pm to 8:00 pm over 30 local breweries and restaurants will join forces in the fourth annual Barley & Smoke: Grillin’ for a Cure at Enmax Park (Elbow River Pathway & MacDonald Ave SE) when Calgary chefs and brew masters go head to head for the title of Best Beer, Best Beverage, Best BBQBest Street Food and Best Vendor Tent. The annual craft beer and BBQ food-tasting event raises funds for Kids Cancer Care.

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Freshly redesigned vignettes at the Divine Flooring flagship showroom are revealed to guests at a party
Divine Flooring Reveals Newly Designed Vignettes at Flagship Location

July 24, 2023

Six all star Interior Designers were assigned the clandestine task of redesigning the company's lifestyle themed vignettes. These small alcoves of inspiration located within the showroom are meant to ignite the imagination of the new homeowner, renovator or professional client along their flooring purchasing journey. The vignettes convey an art gallery like appeal and are unique to Divine Flooring

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