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Respect Gaia

Our earth is a living being.

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Gaia, according to Greek mythology, was the goddess of the Earth. She emerged at the dawn of creation, giving birth to the Earth and all the Universe. Today her spirit lives on, inspiring us to better understand our connection to the Earth, Sky and Sea, and do whatever we can to protect our sacred environment.

Divine Flooring supports the "Gaia Theory", put forward by independent scientist and environmentalist James Lovelock, who sees the Earth behaving as if it were alive, and notes that anything alive can enjoy good health, or suffer disease.

We want to keep the Earth in good health. Our own health, and that of all living organisms, depends upon it. Respecting Gaia is at the core of everything we do at Divine.

Sustainable Forest Management

Divine Flooring is committed to managing our forests well to ensure their health now and into the future. We carefully select suppliers whose practices protect and sustain forested lands. Their manufacturing processes are certified by the Forest Stewardship Council (FSC), an international organization that promotes responsible forest management around the world.

A Higher Standard of Indoor Air Quality

The air we breathe indoors is as important as the air we breathe outdoors. At Divine Flooring, we ensure that our flooring products and accessories - for example, our adhesives and floor maintenance supplies - contain low to negligible volatile organic compounds (VOCs), so that they meet optimum indoor air quality levels. And we conduct ongoing third-party laboratory testing to measure and confirm our success. We are certified regularly by reputable international organizations like Scientific Certification Systems (SCS).


As a matter of practice, Divine Flooring holds itself to CARB Phase II standards and requires third-party inspections at all of our certified mills. These standards are based on California's CARB Phase II laws, which limit the amount of VOC's (Volatile Organic Compounds), like formaldehyde, which can be released into the air, to levels that are determined to be very safe and responsible. They are the highest indoor air quality standards that exist in North America, and are superior to the EO indoor VOC emission standards that currently exist in Europe.

Respecting Gaia - keeping the Earth fit for life

  • Sustainable resources
  • Selective harvesting
  • VOC control
  • Solvent and formaldehyde-free finishes
  • Anti-bacterial treatment
  • Residue recycling
  • Environmental certifications