2003

Patience and dedication pay off. Consumer demand has increased exponentially. Dave Soares, Managing Partner and Carlos's brother, founds Hardwood Flooring Direct Calgary, and opens Divine Flooring's first store on Fairmount Drive. He continues to develop Divines' signature approach to personalized customer service - highly caring, knowledgeable staff who are great at communication and follow-up.

To be fully integrated, the business invests in a 500-square-foot custom wood working shop. No more outsourcing is needed.