1999

Armed with a business plan and a dream, Carlos Soares establishes a wood flooring company based in Calgary, dedicated to forward-thinking ideas about craftsmanship and design. Carlos is inspired by the most beautiful hardwood flooring installation he has ever seen, in St. John Cantius Church, Chicago, and names his company Divine Hardwood. His vision, as a flooring supplier and installer, is to bring that level of beauty and originality into the home by creating unique, custom hardwood flooring. Carlos partners with environmentally conscious, quality-driven manufacturers that buy into his approach. The Calgary showroom opens.