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History

We are quite mature for a ten year old. From our first days, we have strived to be dedicated, uncompromising, vertically integrated, innovative and environmentally conscious. Each year we add a piece of the puzzle that builds upon those pillars.

Here are some highlights from the past decade:

  • 1998
    Armed with a business plan and a dream, Divine founder, Carlos Soares begins extensive market research, evaluation of potential manufacturers and forms a team of hardwood specialists.
  • 1999
    Divine is born and we partner with environmentally conscious, quality driven manufacturers that buy-in to our direct approach. The Calgary showroom opens.
  • 2001
    Our patience and dedication pays off. Consumer demand increases exponentially.
  • 2003
    To be fully vertically integrated, we reinvest in ourselves and open a 500 square foot custom wood working shop. No more outsourcing.
  • 2004
    A custom, web-based Operating System is built that gives us the competitive advantage and quality control we need for the future.
  • 2006
    We take the QE II North and open a showroom in Edmonton.
  • 2008
    Our growth spurt continues. The Vancouver show room opens.

To be successful in the wood flooring business today, a company has to be unique, specialized, manufacturer direct globally, understand that quality can never be compromised and have a team that is dedicated to be the best everyday. - says founder of Divine Flooring Ltd., Carlos Soares